How do you explain, clearly and quickly, a complex technical project that involves algorithms, big data, optimization, vectors and other terms that you don't really have to understand?
When Microsoft approached us, we plunged deep into the source materials to explore the best way for representing the operational principles of their complex system. Another challenge was to maintain Microsoft's branding and design guidelines, while still providing the final product with our own creative look and feel.
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Microsoft
credits
Assaf Benharroch
Art director
Lynn Polyak
Studio management and Production
Ophir Gal
Sound Design
Assaf Rapaport
Sound Design
Maayan Tzuriel
Animation
Idan Vardi
Animation
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