For Playtika’s House of Fun, we have created an educational video spiced with humor, explaining how, where and by whom fun was invented. The purpose was to get more downloads for the company’s games, under the directive of “go wild and make the audience laugh.” The tremendous creative freedom given to us, and the fascinating creative journey that followed it, are quite evident in the outcome. This project was created in cooperation with talented illustrator Noam Weiner.



